To redesign HireAHelper.com and make content more findable for our users and expand the value of content for SEO.
A flat architecture and a lack of global navigation prevent users from finding information and lower the site ranking in search results.
The site lacks unique content and deep linking resulted in 30% lost of organic search and lower the revenue.
Based on customer surveys and interviews, we were able to identify customers desire values.
HireAHelper marketing team has been generating content on a subdomain, blog.hireahelper.com over the past 5 years, however, none of these content were generating traffic to the main domain.
Implement a new site Taxonomy to categorize content according to topics and the like, and enables information retrieval for our users.
We mapped our content to align with customer values and business context.
The main navigation were decided based on the stages of customer journey and business context, and content were organized top-down based on customer desire values. This deep site hierachy organized information into more sublevels which enchange SEO.