HireAHelper is looking to optimze the website for SEO and usabilty. The goal is to come up with a structure and design that balances users’ desires with business needs. The new site results in organic traffic increase by 30%. 

Web Design

Objectives

To redesign HireAHelper.com and make content more findable for our users and expand the value of content for SEO. 

Deliverables

Site Architecture
Content Maps

My Role

• Brand and Product Manager
  
• Lead a Product Designer
• Work closely with Director of Marketing, SEO Specialist, and CEO.

The Problem

A flat architecture and a lack of global navigation prevent users from finding information and lower the site ranking in search results.

The site lacks unique content and deep linking resulted in 30% lost of organic search and lower the revenue.

What We Know

Based on customer surveys and interviews, we were able to identify customers desire values.

HireAHelper marketing team has been generating content on a subdomain, blog.hireahelper.com over the past 5 years, however, none of these content were generating traffic to the main domain.

Solutions

Implement a new site Taxonomy to categorize content according to topics and the like, and enables information retrieval for our users.

We mapped our content to align with customer values and business context.

New Site Architecture and Navigation

The main navigation were decided based on the stages of customer journey and business context, and content were organized top-down based on customer desire values. This deep site hierachy organized information into more sublevels which enchange SEO.

Production

New Site Improvements

• Deep site architeture: increased organic traffic by 30% withtin 6 months of site launch
• New user interface were introduce from the company rebrand
• A search widget, main action, were moved above the fold and redesign with additonal services. This change has increased conversions rate and revenue.
• Introduction of a video that explains the service